Responsible Drinks Retailing Campaign Launched

Date: 19th July, 2004

'Responsible Drinks Retailing' Campaign Launched

With the "alcohol harm reduction strategy" being launched by the government, the trade has been warned to clean up its act. Without action being taken towards schemes encouraging a more responsible attitude from pubs, off-licences and suppliers – the law could soon be coming down hard on both the on and off trade.

In response to the strategy, the publisher of the Morning Advertiser, William Reed has launched the ‘Responsible Drinks Retailing’ (RDR) campaign.

The campaign, which is supported by various trade bodies including the BII, will encompass the entire on and off trade and aims to highlight examples of best practice and demonstrate that our trade is committed to changing the way that alcohol retailing is sometimes perceived.

If you can show that you go out of your way to ensure the safety of your staff, your customers and your community or you can demonstrate best practice and innovative ideas when it comes to social responsibility then the Responsible Drinks Retailing campaign is a must for you.

The campaign will culminate in a prestigious awards event on the 14^th October at the Carlton Towers Hotel, London where the best exponents of RDR in both the on and off trade will be shown as examples to the rest of the trade and to local authorities and central government.

For more information on RDR please see the website

To enter the Responsible Drinks Retailing Campaign please call Diane Russell on 01293 610 343.

The BII is the professional body for the licensed trade. It has some 15,500 members and last year BIIAB processed around 89,000 qualifications. Its mission is to promote high standards of professionalism throughout the licensed retail sector; to encourage new entrants into the industry, and to help them develop their long-term careers. To provide all our members with high quality information, skills and qualifications to help them succeed in their business activities.